About
Our strategy brings a clear direction for the choices of design. The strategy identifies your brands unique treats and how to distinguish your brand from the the competitors. Our strategic services are the the foundation for a succesful brand evolvement to a profitable position.
Brand Platform
Serves as the framework for your brand’s identity, covering its values, purpose, and position. It defines your brand’s essence, guiding principles, and the emotional connection it aims to establish with your audience. The brand platform influences everything from visual elements to communication style, ensuring consistency and resonance across all brand interactions.
Visual audit
Involves a comprehensive examination of your brand’s visual elements, such as logos, color schemes, typography, and imagery, in comparison to your competitors' elements. It tells how well these components align with your brand’s identity and objectives. The visual audit helps identify strengths, weaknesses, and opportunities to improve your brand.
Brand architecture
Outlines the hierarchical structure and relationships among your brand’s various sub-brands, products, or services. Define a strategic framework that clarifies how the sub-brand elements relate to each other and to the overarching brand. Brand architecture optimizes your brand’s overall impact and may also suggest a naming strategy.
New Day Rising AB is the manifestation of feeling the ocean breeze and watching the sun set, which marks the beginning of a new day, rising with new energy and light. The past makes way for the future, and things that were once hidden in the shade will be cast in a new light, revealing new perceptions.
