After 18+ years in Stockholm working with major brands at top design agencies, I left the familiar behind. I moved to a place with fewer studios, and fewer expectations — but with one repeating line spinning in my head:
‍
“New Day Rising. New Day Rising. New Day Rising…”

‍Listening to Hüsker Dü’s relentless chorus, the message became impossible to ignore. It wasn’t just a song. It was a directive. A push. A demand for a shift.

So I started over.

‍New Day Rising is built on a simple belief:
The only thing that actually matters is the work you choose to make next.

This studio exists because I wanted to build something without relying on yesterday.
No recycled decks. No borrowed glory.

Just the accumulated knowledge from years of collaborating with some of the smartest, most generous people in the industry — and the determination to create something honest from scratch.

I work independently, but never alone.
New Day Rising is supported by a wide network of specialists — copywriters, strategists, project directors, 3D artists, photographers, motion designers — people I trust deeply, who make the work better, bigger, and more ambitious than what any single designer could create.

The goal isn’t to be the biggest studio.

It’s to be the one that cares the most.
The one that listens the closest.
The one that stays curious, stays committed, and shows up with the energy of a brand-new day — every day.